AGP Executive Report
Last update: 14 minutes agoAgency Expansion: Italian consultancy NEWU has opened a New York office, extending its marketing and communications work across the US. Its offer includes generative engine optimisation and advertising in large language models. Connected TV: Italy’s top court has upheld rules requiring greater prominence for content on connected-TV platforms, a significant decision for broadcasters and streaming services. Creative Campaigns: Prada is turning to hand-drawn animation for its Christmas ads, as brands face fresh scrutiny over AI-generated festive campaigns. Production Policy: Italy is restructuring its TV and film bodies to attract more international productions.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.