AGP Executive Report
Last update: 8 hours agoBrand Marketing: Italian outdoor brand La Sportiva has unveiled a new global brand platform, putting its identity and positioning in focus. Media Regulation: Italy’s top court has upheld rules requiring greater prominence for content on connected TVs, a significant decision for streaming platforms and broadcasters. Brand Backlash: KFC’s plans to open outlets in the Italian Alps have sparked protests from skiers and locals concerned about the chain’s impact on the mountain setting. Telecoms: Digi Italia ended September with 596,000 revenue-generating units, up 6.6% year on year, while quarterly revenue rose 5.5% to €9.1 million.
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