Studio Matte wins Bronze A' Design Award for Sprouties

Studio Matte's Sprouties brand identity has won a Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The recognition spotlights a UAE hydroponic cat grass brand built around premium packaging, supply chain transparency and a design-first take on pet wellness.

Why it matters: - Sprouties shows how brand identity and packaging can solve practical problems in pet wellness, including product freshness, safety and delivery. - The win gives Studio Matte a visible industry nod for work that blends strategy, aesthetics and utility. - The project also reflects growing demand for premium direct-to-consumer wellness brands with stronger design standards.

What happened: - The A' Design Award named Sprouties, a brand identity created by Studio Matte, a Bronze winner in the Advertising, Marketing and Communication Design category. - The recognition was announced June 26, 2026, in Como, Italy. - Sprouties is the UAE's first brand to offer fresh, gourmet cat grass through a hydroponic, delivery-based model.

The details: - Sprouties was designed to replace stagnant, moldy retail pet grass with fresh hydroponic formulas sent directly to consumers. - The visual identity uses deep greens and refined creams. - The logo includes a custom logotype with a hidden cat icon inside the letter i. - The packaging is built as a dual-purpose structural sleeve that can become a minimalist decorative object after unboxing. - The design hides the soil and tray while keeping the package suited for modern interiors. - Precision die-cut air holes in the cat head icon support root ventilation and brand identity at the same time. - The project is positioned as living packaging that can stay in a consumer's home for more than 14 days while keeping a premium feel. - Studio Matte said the award encourages the studio to keep exploring branding that merges strategy, emotion and contemporary aesthetics.

Between the lines: - The award points to a broader shift away from loud, primary-colored pet branding and toward a more refined, natural-luxury look. - The work suggests packaging is becoming part of the product experience, not just a container. - Sprouties also fits a broader direct-to-consumer trend where design is used to signal trust, transparency and sustainability. - The recognition may help position Studio Matte as a studio focused on slow design and long-lasting brand systems.

What's next: - Studio Matte plans to keep developing branding that combines strategy, emotion and function. - The Sprouties project may serve as a model for future direct-to-consumer wellness brands using sustainable materials and functional packaging. - Interested parties can view the award page for more information about Sprouties and its designers.

The bottom line: - Sprouties is being recognized not just as a pet product brand, but as a packaging and identity system that turns design into a practical business advantage.