Anchorage names new PR chief, clears art fund for distribution

Anchorage Group has appointed Massimo Lucidi as head of PR and communication and said its Anchorage Art Fund has been registered and authorized for distribution by Liechtenstein’s Financial Market Authority. The moves broaden the firm’s media profile while opening a new art-linked investment product to professional investors.

Why it matters: - Anchorage Group is expanding both its public-facing leadership and its product lineup at the same time. - The Anchorage Art Fund’s distribution approval gives professional investors access to art as an asset class. - The new appointment supports Anchorage Asset Management’s push to strengthen media, investor and partner communications.

What happened: - Anchorage Asset Management appointed Massimo Lucidi as head of PR and communication. - Lucidi will lead public relations, media engagement and corporate communication strategy. - Anchorage Group said the Anchorage Art Fund has been registered and authorized for distribution by the Financial Market Authority Liechtenstein. - The fund will be marketed to professional investors only.

The details: - Lucidi is an Italian economic journalist with more than 30 years of experience in corporate communication, marketing and media relations. - His background includes directing international trade fairs, founding and editing specialist publications, and moderating business conferences and panel debates. - Lucidi is the founder of the Excellenca Italiana Award and the International Reputation Institute. - Roberto Pucciano, CEO of Anchorage Group, said Lucidi’s experience and vision will support the firm’s growth and relationships with investors, partners and the media. - Lucidi said he is honored to join Anchorage Asset Management and expects to share the Group’s story and new initiatives with a wider audience. - Marketing of the art fund to professional investors will begin in the coming weeks in the jurisdictions listed in the fund’s constitutive documents. - Pucciano said the registration and authorization of the Art Fund is a significant achievement for Anchorage Group.

Between the lines: - Anchorage Group is pairing a communications hire with a regulated product launch, signaling a push to raise visibility while widening its investment platform. - The art fund approval suggests the firm is positioning alternative assets as part of its broader wealth and investment offering. - The company’s emphasis on professional investors only points to a targeted, institutional-style distribution strategy rather than a retail rollout.

What's next: - Anchorage Group expects to begin marketing the Anchorage Art Fund in the coming weeks. - The firm will use Lucidi’s appointment to broaden its communications around the Group and its new initiatives. - Anchorage Group said it will present the fund opportunity to investors soon.